The days of Samsung TVs with built-in Google Assistant are over.
According to a Recently spotted notice on Samsung support page, Google Assistant will “no longer be available on Samsung TVs” starting March 1.
Following the deadline, Amazon Alexa and Samsung’s Bixby will be the only on-board voice assistant options on Samsung smart TVs, as Android Police reports.
The support page lists which Samsung TVs still–for now–offer built-in Google Assistant, including all 2022 and 2021-model Samsung smart TVs, as well as 2020 8K and 4K QLED TVs, 2020 Crystal UHD TVs, and 2020 “lifestyle” TVs such as the Frame, Serif, Terrace, and Sero. Samsung smart TVs from 2023 onward haven’t offered Google Assistant as a built-in voice assistant option.
Samsung is pulling Google Assistant from its smart TVs “due to a change in Google’s policy,” according to the support page.
We’ve reached out to Google and Samsung for more details.
Google Assistant is no longer a popular option for third-party smart speakers and TVs.
LG, for instance, had Google Assistant built-in on its soundbars until 2019, but not anymore. Lenovo, meanwhile had a series well-received of smart clocks powered Google Assistant. Swapping it out for AlexaIn 2022,
Then there’s Sonos, which has been embroiled in a Long-running patent dispute between Google and Microsoft. While you can still install Google Assistant on Sonos’s older speakers, the more recent Sonos Era 100 & 300 speakersDrop Google Assistant completely
There are exceptions to this rule, including JBL’s new Authentics-series speakers, which allows (for the first time) you to install Alexa and Google Assistant together.
As Android Police notes, Samsung had initially announced that it would offer built-in Google Assistant on its 2023 smart TVs, but that never happened, and Google Assistant was notable absent from Samsung’s 2024 TV lineup.
In recent months, the fate of Google Assistant was murky, especially with the rise in popularity of Google Bard.
Google has reduced more than 12 Google Assistant featuresLast month, the Assistant group was hit by a round layoffs at the same time.